DatWAX story

Hi,I'm Pierre (guess where I'm from!) 

I moved to Australia almost 10 years ago now. 5 years ago I launched with my best mate a side clothing business called DAT. We were selling Dashikis, which are traditional African cotton shirts.

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We wanted to add our Paris/Melbourne flavour to it, and explored T shirts with African prints trimmings. Hence Dashiki And Tees. But the reality is manufacturers won't deal with you unless you order massive quantities. This is how I decided to learn how to sew and start making things myself. 

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Couple of years ago, I decided to start outsourcing our production to Bali, in a small family run workshop, where quality is on point and workers fairly paid.

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Back in Paris, where I'm from (the Suburbs to be exact),

WAX fabric is omnipresent, everywhere you go. 

It is naturally that i started working with it, and renamed the brand to DATWAX.